Life coaching is all the rage. Harvard Business Review reports that coaching is a $1 billion a year industry, but just what is a personal coach, professional coach, or life coach and why are so many executives and individuals using them to catapult their careers, break free from 9-5 jobs, and to create better, more fulfilling, richer lives?
First, what is a professional coach? The International Coach Federation (ICF) — the leading global coaching organization and professional association for coaches — defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
Second, who’s using coaches? In a 2009 study of the professional coachingindustry by the Chartered Institute of Personnel Development (CIPD), they found that coaching was used by 90% of organizations surveyed and that even in the economic downturn, 70% report that they are increasing or maintaining their commitment to coaching. Coaching is clearly popular, but what does a professional coach do?
As with any growing profession, there can be a lot of confusion. To help distinguish fact from fiction, click through the pages to read the top 10 personal coaching myths…
too read….Top 10 Professional Life Coaching Myths